Office work is a new trend in human resources marketing – Times of India | Mobiz World

All over the world, people roam unchecked by concrete curbs. Going back to restaurants, events, and even gyms, there is one area where many of them are unsure about moving forward: the office.

Businesses are rethinking their work-from-home policies and HR is calling employees back to the office, leading to a wave of layoffs. Many managers and employees who used to long for, demand and patiently await the reopening of the workplace are now unhappy with the return to normal life.

In today’s hybrid world, employees have to work from all parts of the world. Unlike 2019, employees want more flexibility to maintain work-life balance. This approach is currently in the middle. Many companies are still experimenting with the hybrid work approach to get their employees back into the office and give them the right reason to understand the outstanding value of working in the office.

The focus of the organizations is on the work of office strategies

With two years without a commute and the ability to effectively manage work-life balance, employees are looking for a better reason to return to the office. On the other hand, business leaders are scratching their heads over concerns about getting employees back into the office. As a result, after breaking the hype of increasing productivity, leaders are focused on building a purpose-driven organization. They get their employees to remember the purpose of the company and why their skills are valuable to the organization. To achieve such goals, working from the office helps teams make better decisions about work. For example, in a creative agency, building a successful brand campaign requires all the strategists, copywriters, and graphic designers to be in the same room. Cohesive collaboration can accelerate operations and help improve employee engagement, recognition, and connectivity.

Create new rituals to bring the workforce back

Organizations are dying to satisfy their appetite for seeing “Body on Seats.” To make this possible, HRs must prioritize building the connection between people to stimulate creativity and foster team spirit. Unlike the pre-Covid work era, HR professionals need to understand that nobody wants to come into the office to spend the day at their laptop, making calls, answering emails and reporting to managers. Work-related tasks need to be coupled with personal time and space to reconnect.

Rejecting the old adage, personal time and socializing never leads to decreased productivity. Instead, it spurs creativity and innovation in the workplace. Encouraging employees to socialize in the office certainly helps them foster professional bonds between team members, which further drives them to meet deadlines. Additionally, New Age talent leaders capitalize on the idea of ‚Äč‚Äčintroducing days without team meetings to complete deeply focused work. This gives employees uninterrupted time to focus on work by blocking their calendars.

The future of the new work culture

Many HR leaders are struggling with a half-full-half-empty dilemma in the aftermath of work-from-home policies. From meeting employees’ needs to fulfilling employer-employee contract clauses, HRs introduce meaningful changes in employment contracts. On the one hand, they are focused on keeping employees motivated, engaged and fulfilled more than ever. In contrast, business leaders inspire their confidence in employees’ abilities to achieve the best results and help them in career development.


Companies must therefore adapt to the new demands of their workforce and develop talent strategies that include on-site, hybrid and remote work. The important thing is to appreciate the importance of the job, not the location. This will help companies build relationships with their employees, which is vital for a smoother transition to office culture.



The views expressed above are the author’s own.


Leave a Comment